Welcome to webiste of Qixia Singbon New Material Technology Co., Ltd.

NEWS

Check category
/
/
Analysis on the Luxury Car Market of TPU Paint Protective Film

Analysis on the Luxury Car Market of TPU Paint Protective Film
Top

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2020-09-21 11:54
  • Views:

(Summary description)

Analysis on the Luxury Car Market of TPU Paint Protective Film
Top

(Summary description)

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2020-09-21 11:54
  • Views:
Information

From 2010 to 2019, with the rapid growth of China's economy, the overall demand for domestic passenger cars has achieved rapid growth, with the annual compound growth rate of 8%, among which the sales growth rate of luxury cars is even more significant, with the compound growth rate of 22%. China's luxury car market started late and is now in the transition from early to late popularity. Sales of luxury cars continued to show positive growth in the context of the overall decline in demand for 2018-2019 vehicles.

※豪华车销量增速跑赢乘用车市场整体销量增速(2009-2019 年)

The reasons for the rapid growth of the demand for luxury cars and the continuous outperformance of the overall passenger car industry include the following aspects: · Demand side: income growth, consumption upgrading, and the rapid expansion of the target customer base for luxury cars. With disposable income rising, the target audience for luxury cars is expanding rapidly. Combined with the background of consumption upgrading, luxury car sales growth significantly outpaced the growth of the passenger car market as a whole. · Supply side: increasing models, lowering prices, expanding channels, and making luxury cars more affordable. Prices of luxury cars have generally declined due to falling costs and tariff cuts, giving consumers more purchasing power. Luxury-car makers have also boosted supply by increasing production at home and introducing or developing more new models. The expansion of the dealer network to cover more small and medium-sized cities in the central and western regions has improved the convenience of buying cars. In addition, the automobile industry as a whole has entered a new normal of low growth. The replacement of first-time car purchase by purchase has become a new growth driver. The trend of consumption upgrading is clear, and luxury brands have become the choice of many second-time car buyers.

汽车作为大件可选消费品的典型代表,其销量增长的主要驱动力是居民的可支配收入增长和购买力的提升。过去十年间,由于中国经济快速增长,中国城镇居民人均可支配收入也实现了较大的增长。数量巨大的消费者群体进入了能够买得起豪华车的收入区间。

※中国家庭年收入预测

Looking forward to the future, as China's GDP continues to grow, and residents' disposable income will continue to ascend, luxury cars falling prices, the expansion of channels, consumers significant to the promotion of the relative purchasing power of luxury cars, luxury car target consumption group is expected to present the trend of widening, driving luxury cars industry sales growth for many years in the future. Luxury car sales are expected to reach 4.76 million units in 2030, with a compound growth rate of 4% in 2020-2030.

※豪华车销量预测

TPU automobile protective film

The steady growth of the luxury car market has driven the rapid growth of the high-end car aftermarket, among which the automotive paint protective film market has grown rapidly in recent years. There are TPU, PU and PVC materials in common use. At present, the best coating materials are made of TPU.

The most important function of the coating is to protect the original paint, and the original paint of luxury cars is even more precious. Ordinary car paint is mainly composed of electrophoresis, medium paint, color paint and varnish. Luxury car paint is more dazzling, compared with the ordinary car car paint more layers, and luxury car paint used by the raw materials are more excellent performance, painting process is more complex. This causes high maintenance cost, and if the damage late repair can not achieve the appearance of the original paint. Therefore, the protection of the original paint of luxury cars is particularly important. TPU protective film is the best choice for the protection of luxury car paint.

 

 

Protective film effect of TPU car paint:

 

Paint brightening: can obviously improve the brightness of the car paint, the appearance of more eye-catching.

 

Anti rub: effectively prevent accidental rub, protect the original paint.

 

Anti-corrosion: Effectively prevent the corrosion damage caused by acid rain and bird droppings on the paint.

 

Prevent stone collision: effectively prevent the direct damage of gravel to car paint.

 

Anti-fading: it can significantly delay the aging and fading of car paint, and make the paint surface more durable and fresher.

 

Automatic repair: TPU surface wave protection film has self-repair function to slightly rub.

 

In a word, TPU car paint protective film can let you drive safely, park safely, save time and maintain value.


 

-END-

 

Scan the QR code to read on your phone

Add.:East Head of Xinbang Road, Qixia Cuiping Industrial Park, Yantai
Tel:
+86-535-6209089
Fax:+86-535-6206189

© 2019 Qixia Singbon New Material Technology Co., Ltd.  鲁ICP备11035046号-1   Powered by:www.300.cn