TPU is widely used in shoes, but according to Santao consulting, more than 50% of the consumption of outsole, midsole, air cushion and shoe decoration is used in sports shoes industry, so the performance of sports shoes is very important to the prosperity of TPU industry.
At the subregional level, the major global markets for sports shoes are concentrated in two types of regions, one is economically developed countries and regions, such as the United States, the European Union, Japan and Canada, and the other is countries and regions with large populations, such as China, India, Brazil, Indonesia, etc. In both regions, china-dominated emerging markets have become the main engine of global sneaker growth, driven by rising incomes, rising awareness of sport and the need for branding.
Starting from 2016, the sports shoes industry has entered a new growth period with the integration of national sports fitness into the national strategy, the awakening of public health awareness and the improvement of sports supporting facilities. In 2019, the size of China's sports shoe market grew by 8 percent to 124.7 billion yuan.
Affected by factors such as rising labor costs,tradeprotectionism and homogeneous competition, the development of traditional cloth shoes, casual shoes and leather shoes has encountered a bottleneck in recent years, and has been in a decline channel in the last 5 years. But the fashionable female shoe, the athletic shoe and so on maintains the relatively stable growth speed, in which the athletic shoe's growth is about 8% . In 2019, China produced 1.172 billion pairs of sneakers.
China sports shoes market has huge development space.
First of all, compared with the developed countries, China's low per capita sneaker possession, there is a lot of room for improvement. With the prosperity of the health industry in the future, the sports shoes consumer market is expected to once again usher in growth.
Secondly, although the domestic sneaker market is already crowded with many brands and fierce competition, most of them are concentrated in the middle and low-grade sneaker market, really in the high-end market has a particularly strong brand influence and occupy a high market share of the brand is still few, which contains a huge opportunity. Once domestic brands successfully intervene in the high-end market, the overall size of the sneaker industry will continue to expand.
Finally, the application of emerging technologies will promote the further development of the sneaker industry. For example, 3d printing as a creative new technology, for the field of sports shoes design has great significance. Moreover, 3D technology makes it easy to customize products, making it an ideal tool for the fashion sneaker industry. It can be predicted that as a new manufacturing method, 3d printing technology will bring a far-reaching impact to the traditional sports shoes manufacturing industry and its market shape.
In 2019, China's shoe production reached 13.45 billion pairs, of which 1.172 billion pairs were produced in China, accounting for 8.71 percent of shoe types, while TPU materials accounted for about 10 percent of shoe materials. It is estimated that TPU materials account for about 1% of all shoe materials.
Total TPU consumption in the shoe sector was about 118,500 tons in 2019, up about 8 percent year-on-year, according to Santao consulting. It is expected to grow by 5-10% in the shoe segment in the future, driven by the overall sports sector and increased consumption of TPU in single shoe.